November 30, 2006

Mediagraft - advertising in music


  Mediagraft - advertising in music 
  Originally uploaded by Edublogger.

This is cool. Get your music for free with Mediagraft who graft advertising into the music you are listening to. I would hate to have my songs interrupted but I think they're better than that.

They have already successfully done this in the Chelsea Music Show and I would forgo 5 seconds of my time listening to an ad to get some music for free.

And there's no DRM on their music, either. And it works now. And it's free and legal!

The CEO (missed his name) sees this as expanding the music download industry by exchanging illegal downloads for free legal ones.

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Glad you like the concept! Our CEO (the guy who spoke) is Gareth Reakes. If you're interested in finding out more about who we are and what we do, you can get in touch with either me (lucian at mediagraft dot com) or him (gareth at mediagraft dot com)

And responsive, too! Nice one - I thought it was a great thing for the teen market who want free music but not necessarily breaking the law. Best of luck. I would be keen to let our youngsters know about this when it is launched.

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About Ewan

Ewan McIntosh is a teacher, speaker and investor, regarded as one of Europe’s foremost experts in digital media for public services.

His company, NoTosh Limited, invests in tech startups and film on behalf of public and private investors, works with those companies to build their creative businesses, and takes the lessons learnt from the way these people work back into schools and universities across the world.

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