Mediagraft - advertising in music
This is cool. Get your music for free with Mediagraft who graft advertising into the music you are listening to. I would hate to have my songs interrupted but I think they're better than that.
They have already successfully done this in the Chelsea Music Show and I would forgo 5 seconds of my time listening to an ad to get some music for free.
And there's no DRM on their music, either. And it works now. And it's free and legal!
The CEO (missed his name) sees this as expanding the music download industry by exchanging illegal downloads for free legal ones.