November 30, 2006

Mediagraft - advertising in music


  Mediagraft - advertising in music 
  Originally uploaded by Edublogger.

This is cool. Get your music for free with Mediagraft who graft advertising into the music you are listening to. I would hate to have my songs interrupted but I think they're better than that.

They have already successfully done this in the Chelsea Music Show and I would forgo 5 seconds of my time listening to an ad to get some music for free.

And there's no DRM on their music, either. And it works now. And it's free and legal!

The CEO (missed his name) sees this as expanding the music download industry by exchanging illegal downloads for free legal ones.

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Glad you like the concept! Our CEO (the guy who spoke) is Gareth Reakes. If you're interested in finding out more about who we are and what we do, you can get in touch with either me (lucian at mediagraft dot com) or him (gareth at mediagraft dot com)

And responsive, too! Nice one - I thought it was a great thing for the teen market who want free music but not necessarily breaking the law. Best of luck. I would be keen to let our youngsters know about this when it is launched.

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About Ewan

Ewan McIntosh is the founder of NoTosh, the no-nonsense company that makes accessible the creative process required to innovate: to find meaningful problems and solve them.

Ewan wrote How To Come Up With Great Ideas and Actually Make Them Happen, a manual that does what is says for education leaders, innovators and people who want to be both.

What does Ewan do?

Module Masterclass

School leaders and innovators struggle to make the most of educators' and students' potential. My team at NoTosh cut the time and cost of making significant change in physical spaces, digital and curricular innovation programmes. We work long term to help make that change last, even as educators come and go.

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