March 12, 2007

Good ol' fashioned creativity gets a MMOG makeover

Lego Massive Multiplayer Online Games (MMOGs) like World of Warcraft tend to get a bad press for being sad places where loners wander (wonder?) aimlessly in cyberspace, not really being very creative at all on a slow connection that makes everything appear like 80s breakdancing is back in fashion. It was one of the big (uninformed) criticisms of 'games' in general last week.

Well, the creative pass-time I imagine all those who disapprove of online and console gaming were up to when they were little - LEGO - is entering the fray in 2008 with its own, highly creative online world.

LegoWorld? World of Construction? SecondBlock? Who knows what it will be called but the values of LEGO - construction, creativity, relationships between seemingly real yet plastic characters - are the stronghold of MMOGs, so it stands to be a huge success with the generations that connect more to virtual worlds than plastic ones.

I, for one, can't wait to see what it feels like to play in a virtual world where no-one can smirk at the LEGO city you keep in your bedroom. Ooops!


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when i read about this, i wondered if it was going to be a Toontownesque MMO. Geared mainly towards kids, in sort of a sandbox type of game.

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About Ewan

Ewan McIntosh is a teacher, speaker and investor, regarded as one of Europe’s foremost experts in digital media for public services.

His company, NoTosh Limited, invests in tech startups and film on behalf of public and private investors, works with those companies to build their creative businesses, and takes the lessons learnt from the way these people work back into schools and universities across the world.

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