That's the big question for Channel 4 at this stage in the game, as every media organisation seems to be falling over themselves to appeal to 'Young People' (a term I universally dislike). Channel 4 are doing the right thing: they're asking them.
At today's Channel 4 In The Wild Conference there are not only about a dozen speakers including myself trying to present what we think Young People desire, how they live online and what they feel is living well online, and then facing the music as youngsters from four schools around the country help panel leaders pose the questions that will hone things down.
Channel 4 is transferring most of its budget from television programmes, particularly angled at the teenage-to-adult phase of life, brilliantly covering topics close to teens' hearts, from sex ed, homosexuality, parental splits and coping with daddy's new girlfriend. As Head of Education, Janey Walker (left) , says, Channel 4's mantra is:
"Do it first, make trouble, inspire change."
So, to make trouble, inspire change and, almost certainly making a first, they are transferring the large majority of their resources from TV production to online and mixed new media.
Coming up on edu.bogs.com today
I'm going to blog as much as I can throughout the day from the other speakers:
- Richard Reeves, Nick Baylis and Kathy Evanson well being
- James Bradburne, Pat Kane and Penelope Tobin on informal learning
- Bronwyn Kunhardt, Rachel O’Connell and Ewan McIntoshon living online
- Matthew Taylor, Mike Gibbons and Anna Craft on next practice in schools
Stay tuned to see it all unfold!
Comments