I was blogging yesterday about the radical ways schools are having to approach the management of their 'goods' to get the most out of them and keep high technology and new pedagogies sustainable. But what about making a comparison with the radical thinking required to make the fashion industry sustainable?
On the way home tonight I discovered how the clothes industry is being rethought by the guys at Nau, where they decided that we didn't even need to leave their store with the goods, such is their radical idea to save the environment, and keep things cheaper and more efficient for their business. Take a look at the Cool Hunting video to see the other unorthodox things Nau's been doing to make clothes more sustainable.
Very interesting. A similar venture, to my mind, is Unto This Last, a furniture store in East London, which manufactures from locally-sourced materials more or less to order on-site at its retail premises (using a CNC router connected to CAD software), and sells directly to the public, so that its prices are very competitive. No middleman, no warehousing, no packaging costs. See it here .
On a similar tip, I can recommend William McDonough and Michael Braungart's book (and site) Cradle to Cradle, much of which seems to have been taken on board by the people at Nau. More here...
Posted by: Andrew James | November 28, 2007 at 10:43 AM