Jeff Jarvis on institutions' fear of the net
A beauty from Jeff's What Would Google Do, currently accompanying my commutes:
"Industries and institutions, in their most messianic moments, tend to view the internet in their own image: Retailers thin of the internet as a store... Marketers see it as their means to deliver a brand message. Media companies see it as a medium, assuming that online is about content and distribution...
"The internet explodes [this notion that industries and institutions have some point of control over people]. It abhors centralization. It loves sea level and tears down barriers to entry. It despises secrecy and rewards openness. It favors collaboration over ownership. The once-powerful approach the internet with dread when they realize they cannot control it."
With 4iP we're attempting to amplify a few of those distributed gems rather than trying to ensnare them to channel4.com, better traffic and eyeballs or not. We're insisting, much to the distaste of some, on collaboration over ownership of stuff. Jeff thinks it's the right way forward. I think it's the right way forward.