More analogue creativity: "Fun Theory" ideas for school design
A few weeks ago I was listening in on a session from the Swedish arm of agency DDB, who had undertaken some experiments for VW on how one might inject fun into products and life: The Fun Theory. Two experiments made me smile, and I began thinking how ingenious they'd be for helping students in schools happily do the things we'd prefer them to.
For years, one of the behaviour touch points in classrooms and schools has been on the administration of movement and organisation. We've told kids: don't run, don't walk the wrong way up those stairs, don't bring the dirt into school - wipe your feet, take your jackets off when you're in the classroom... All this despite knowing with fifty years experience that telling people not to do stuff doesn't work.
With three videos, I started having some subversive ideas about how we could help youngsters change their behaviour at school and have great fun at the same time: