March 21, 2010

The learning capital in analogue

The T-Shirt War from Ibrahim Nergiz on Vimeo.

From Tim, the above film is indeed a triumph of preparation. For a 3-minute film, two days, 222 t-shirts and a fire extinguisher are required (along with, arguably, one of the most relentless editing sessions going). As Tim says, the exercise of simply reverse-engineering the clip is superb for understanding filmmaking and animation. However, for an increasingly burgeoning merry band of us (I know Davitt joins us in this camp) it's the joy of mixing analogue skill with digital, the t-shirt art and screen printing with the digital video stop-frame animation and traditional film.

Another example of grown men oohing and aahing on analogue are our chums at BERG. I met Matt Jones, BERG's Director, Design, on Thursday and felt a warm satisfaction as he showed the video, below, about four minutes in. It's an advert this, ten minutes long, for a Polaroid camera. But hidden in here is a lesson in angles and the physics of light even Mr Meyer would have been proud of (except the 1972 hair styling and music is more retro than either of us would ever manage).

But the craft of the actual camera makes me long for one more than any compact digital oblong that I might find on sale these days. I also have the feeling it has a lot more to teach me about stuff than a digital camera ever could. Like "aspheric".


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The first video is from a duo called Rhett & Link that are based outside of Raleigh, NC. They have some great videos and songs at

They have also recently written and directed a documentary about their classroom experiences as students and finding the teacher that made a difference to them

stop motion is an art that very few people have the patients for, but i think that's one of the reasons why i love it so much.

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About Ewan

Ewan McIntosh is a teacher, speaker and investor, regarded as one of Europe’s foremost experts in digital media for public services.

His company, NoTosh Limited, invests in tech startups and film on behalf of public and private investors, works with those companies to build their creative businesses, and takes the lessons learnt from the way these people work back into schools and universities across the world.

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