October 28, 2010

[ #msief ]: The Elevator Experiment: You can innovate, but here's how you'll get sucked back

Microsoft Partners in Excellence's Stuart Ball, presenting on creativity and innovation, reminds us with the Elevator Experiment that even though you might be innovating today, it's all too easy to get sucked back in to the mould everyone else has been conforming to all along. What tactics do you have to stop yourself being turned?


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I take the stairs ;-)

The first guy didn't confirm completely; he looked like he was chuckling but he managed to remain sideways. The rest are all sheep.Hard to say what I would do in the same situation. I think the pressure to be "accepted by the group" is very strong in all of us, even if we're not consciously aware of it. It takes a strong person to face one way when others are faced the other way (literally).

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About Ewan

Ewan McIntosh is a teacher, speaker and investor, regarded as one of Europe’s foremost experts in digital media for public services.

His company, NoTosh Limited, invests in tech startups and film on behalf of public and private investors, works with those companies to build their creative businesses, and takes the lessons learnt from the way these people work back into schools and universities across the world.

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