Reggie Watts breaks me up every time I hear the beginning of this TED Talk. It's funny because, so many times before, I've heard this kind of faux-erudite nonsense from self-proclaimed intelligentsia, in an unfunny context. It comes from people who want to look smart, instead of just being smart. Click play and read along...:
"... and that's one of the things that I enjoy most about this convention. It's not so much, as so little as to do with what everything is. (Laughter) But it is within our self-interest to understand the topography of our lives unto ourselves. (Laughter) The future states that there is no time other than the collapsation of that sensation of the mirror of the memories in which we are living. (Laughter) Common knowledge, but important nonetheless. (Laughter) As we face fear in these times, and fear is all around us, we also have anti-fear. It's hard to imagine or measure. The background radiation is simply too static to be able to be seen under the normal spectral analysis. But we feel as though there are times when a lot of us -- you know what I'm say'n? But -- you know what I'm say'n? Cuz, like, as a hip hop thing, you know what I'm say'n, TED be rock'n -- you know what I'm say'n. Like so I wrote a song, and I hope you guys dig it. It's a song about people and sasquatches -- (Laughter) -- and other French science stuff. That's French science. Okay, here we go. ♫
Watts is then just smart.
Would you rather look smart or be smart? For the past decade I've been a fiendish reader of all things simplicity, especially the art of making complex ideas simple. I've often been off the mark on that one, but not for wont of trying. I take solace from the fact that most policy on education, most curricula, most education research is written in such a way as to render its content useless for the people who need to understand it most.
One way writers aim for simplicity is to pace themselves against readability scores. Andy Maslen, copywriter genius featured in yesterday's post, has just fist-bumped himself with a lifetime best score of 98.2 for readability of some copy he wrote. The other end of the spectrum is just as amusing. Marcel Proust's Swann Way has one sentence whose score is -515.1:
"But I had seen first one and then another of the rooms in which I had slept during my life, and in the end I would revisit them all in the long course of my waking dream: rooms in winter, where on going to bed I would at once bury my head in a nest, built up out of the most diverse materials, the corner of my pillow, the top of my blankets, a piece of a shawl, the edge of my bed, and a copy of an evening paper, all of which things I would contrive, with the infinite patience of birds building their nests, to cement into one whole; rooms where, in a keen frost, I would feel the satisfaction of being shut in from the outer world (like the sea-swallow which builds at the end of a dark tunnel and is kept warm by the surrounding earth), and where, the fire keeping in all night, I would sleep wrapped up, as it were, in a great cloak of snug and savoury air, shot with the glow of the logs which would break out again in flame: in a sort of alcove without walls, a cave of warmth dug out of the heart of the room itself, a zone of heat whose boundaries were constantly shifting and altering in temperature as gusts of air ran across them to strike freshly upon my face, from the corners of the room, or from parts near the window or far from the fireplace which had therefore remained cold—or rooms in summer, where I would delight to feel myself a part of the warm evening, where the moonlight striking upon the half-opened shutters would throw down to the foot of my bed its enchanted ladder; where I would fall asleep, as it might be in the open air, like a titmouse which the breeze keeps poised in the focus of a sunbeam—or sometimes the Louis XVI room, so cheerful that I could never feel really unhappy, even on my first night in it: that room where the slender columns which lightly supported its ceiling would part, ever so gracefully, to indicate where the bed was and to keep it separate; sometimes again that little room with the high ceiling, hollowed in the form of a pyramid out of two separate storeys, and partly walled with mahogany, in which from the first moment my mind was drugged by the unfamiliar scent of flowering grasses, convinced of the hostility of the violet curtains and of the insolent indifference of a clock that chattered on at the top of its voice as though I were not there; while a strange and pitiless mirror with square feet, which stood across one corner of the room, cleared for itself a site I had not looked to find tenanted in the quiet surroundings of my normal field of vision: that room in which my mind, forcing itself for hours on end to leave its moorings, to elongate itself upwards so as to take on the exact shape of the room, and to reach to the summit of that monstrous funnel, had passed so many anxious nights while my body lay stretched out in bed, my eyes staring upwards, my ears straining, my nostrils sniffing uneasily, and my heart beating; until custom had changed the colour of the curtains, made the clock keep quiet, brought an expression of pity to the cruel, slanting face of the glass, disguised or even completely dispelled the scent of flowering grasses, and distinctly reduced the apparent loftiness of the ceiling."
I'll admit this now. I've not read the book. Nor have I actually read the sentence that I just copied and pasted here. Why? Because it's not really the point of this post.
The point of this post is to place an intellectual earworm in your mind, ready for Monday morning, or the next time you turn finger to keyboard, pen to paper, to convince anyone to do anything. No-one cares how smart you try to show yourself to be, how smart your strategy might look, how smart your tech programme appears to be. They care how smart all of it really is, meaning your job is to share it in as simple a way as possible.
(The readability score of this blog post, without Proust, is 80. #fistbump)