A year ago yesterday I started NoTosh Limited, a to-the-point, action-based consultancy for digital media and education arenas, which has proven far more successful than I had hoped. Here's hoping 2011 is just as successful (actually, no, our target is to double revenues with some new stars on our team).
Crucial to this velocity has been the acceptance of overseas clients (thank you all so much!) to take a risk and have us over to inspire, cajole or troubleshoot. Plenty of their stories will appear on a new NoTosh.com site in the New Year. Exporting our skills makes up around 65% of revenue.
But this has also meant a fair level of travel; the last quarter of the working year saw me personally undertake 56 flights, covering the world two and a half times. This year, I've travelled 106,372 miles on Seat 53F (big, modern aircraft), compared to a much more tiring 41,902 miles of Extreme Commuting that I did while working for Channel 4 in 2009 (on seat 23C -smaller aircraft, less efficient, more carbon). The nature of that travel wasn't easy to handle, and noted when I was leaving the company last year. 2008, back when I was doing more educational stuff, saw some 82,000 miles.
A colleague told me that every time you do a transatlantic flip you experience the same radiation as a chest x-ray, so neither I nor my current or future colleagues leave our families and jump on a plane lightly. We do so because we believe in our work, that it will make a difference to thousands of students lives and that this will far outweight the environmental impact we're having.
Not content with that, though, we're announcing a pro bono project in the New Year which will more than make up for our own airmiles (and probably all of yours, too, dear readers). Planting trees with Carbon Credits doesn't solve the problems we're creating today at all - it's going to take 20 years for their impact to be felt. So we're planning something far more here-and-now, that will take the edge of all those miles.
Until the New Year, and notwithstanding a blog post or two inbetween, best wishes for the festive season from a thankfully Edinburgh-based, airline-free Ewan!