All teachers are liars

If only we all were then we might be closer to finding out what turns students' brains on right now instead of basing our work on research which tells us what turned students' brains on twenty or thirty years ago. Be warned that Kathy Sierra's post on why marketing should be education and education should be marketing is making a wide sweep that actually ignores a lot of good work going on in education to use current brain research and marketing techniques to appeal more to children. It's also using the US education system as a benchmark, instead of taking a wider perspective.

While the post makes some useful starters for where marketer-educator cooperation might lead us to a better world it doesn't really suggest how. Neither does Kathy consider what would happen to marketers' material if we all understood their research a little better.