October 04, 2008

edu.blogs.com in Wall Street Journal. So what?

Wsj_blog_watch A fascinating and personal insight into the Long Tail in action. Earlier this week I appeared alongside illustrious company in the Wall Street Journal. However, I can't even find the referrals from there in the first few pages of my stats, with links from Google search, other educators and, lo-and-behold, Twitter, knocking the American giant of the printing press off into stat result obscurity.

There are, as usual, a lot of people typing the address into their browsers directly, but no discernible difference from normal numbers. Indeed, there's even been a 400 person decline in my subscription numbers since starting work at Channel 4 (evidently there's a great mistrust of thoughts coming from those who turn to the dark side of the media), a figure that's not buoyed by the one-hit clickers of the WSJ readership.

Conclusion? It's more worthwhile cultivating online and offline relationships with people than relying on large institutions' pull of strangers with no tangible digital breadcrumbs of their own. Here endeth the lesson.
Pic from Superamit

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Interesting as I found the same thing. I've probably had a few dozen visitors at Remote Access from the journal, but not many more than that. Are Wall Street Journal reader type people just not interested in education? The fish out of water syndrome. "Why are they posting links to stuff like that here?"

Just saying that the WSJ isn't sending you much traffic may not be looking at the details closely enough. The WSJ has a tremendous reader base; there's no doubt of that. However, what the WSJ is known for is its business and financial information, not so much its technology and education articles (unless they happen to crossover into the economic side).

As said, we know the readership of WSJ is huge, overall, but what is it for "Blog Watch" itself? If it's negligible for that section of the website, that would explain why you've gotten so few readers from it.

Good point, Lelia, although the Blog Watch part is in print, too. Maybe that's contributing to direct browser loads. Maybe not. Impossible to do the metrics on. However, your point on readership is true perhaps. Isn't that disturbing, though, that so few people are interested in education, arguably the sector that shapes whether tomorrow we live in the way we want to or not?

I had the same thing with CNN. Probably, they have some kind of Technorati (?)widget which shows blogs that are talking about a story featured. You couldn't find your link as it was perhaps displaced by a newer blog entry from someone else.

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About Ewan

Ewan McIntosh is the founder of NoTosh, the no-nonsense company that makes accessible the creative process required to innovate: to find meaningful problems and solve them.

Ewan wrote How To Come Up With Great Ideas and Actually Make Them Happen, a manual that does what is says for education leaders, innovators and people who want to be both.

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School leaders and innovators struggle to make the most of educators' and students' potential. My team at NoTosh cut the time and cost of making significant change in physical spaces, digital and curricular innovation programmes. We work long term to help make that change last, even as educators come and go.

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