June 19, 2011

"If you want it to stick, you need a pic"

Jeremy Clarkson in the Sunday Times (UK) a few weeks ago touched on the supremacy of shaky mobile phone footage in deciding the pecking order of what we, generally, consider important and what we care less about (below). In this tree-falls-down-nobody-sees-it philosophy, have we become dependent on the loudest, clearest, best presented stories to make our decisions, at the expense of more valuable but less tangible ones we need to chew over for longer?

For me, this move towards talking about what we hear about loudest and clearest, rather than talking about the hard stuff that does not come in this "chicken nugget" form of information bundle, is absolutely reflected in the world of education discourse, particularly around discussions on what learning is for.

The echo chambers of the blogosphere, the political classes, the civil servants, parents... they - we - are all as guilty as each other for paying too much attention to the loudest, not necessarily the most vital, discussions for our children's future.

It's too easy to believe that you are collaborating and gaining some kind of otherness just because you've ticked the "collaboration box" of using Skype, a wiki, a blog, whatever medium you wish. Gary Stager picks this up nicely in this Will Richardson post. Will despairs at a teacher's 'inability' to grasp the value of a change to his methods, particularly the perceived value of collaboration to achieve the same goals that the teacher was gaining within his four classroom walls. Rightly, Gary calls into question whether collaboration is really all that worthwhile, all of the time. The answer is: most times not. Small active mixed ability and mixed interest teams, coming up quickly with their own ideas, is often just as effective (if not more so) than a more drawn out collaborative process through technology with teams from around the world, but where those teams consist of people who share the same values, aptitudes and interests as the home crew.

All too often, though, the accents of those with whom we are collaborating, in the broadest sense of the word 'accent', are merely reflections of the views with which we are most comfortable. In this way, we fall for the trap Jeremy Clarkson outlines in his column: "It used to be said if it bleeds, it leads. Now, though, if you want it to stick, you need a pic."

Jeremy Clarkson on camera phones

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About Ewan

Ewan McIntosh is the founder of NoTosh, the no-nonsense company that makes accessible the creative process required to innovate: to find meaningful problems and solve them.

Ewan wrote How To Come Up With Great Ideas and Actually Make Them Happen, a manual that does what is says for education leaders, innovators and people who want to be both.

What does Ewan do?

Module Masterclass

School leaders and innovators struggle to make the most of educators' and students' potential. My team at NoTosh cut the time and cost of making significant change in physical spaces, digital and curricular innovation programmes. We work long term to help make that change last, even as educators come and go.

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